Alaskan Magic - Juneau Small Business Branding Session
Nov 7, 2020 | By: Wild Iris Photography
With roots running deep in Southeast Alaska, Martha's Flowers and Gifts is a perfectly charming Juneau floral shop that has been passed through 3 generations - starting of course, with Martha herself. Today, this Juneau small business has been a cherished part of the community for over 45 years, and Martha's granddaughter, Debrah, has taken over. Along the way, Martha's Flowers has collected invaluable experience leading to flourishment in our uniquely enchanting corner of the universe. They now invite all who wander this way to follow along on their newest venture: Alaskan Magic.
When I first texted Debrah in hopes of interviewing her about this exciting new project for the shop, her response was, "I'm under a massive pile of sage right now. It's only sage season for 6-8 weeks a year. I've been getting 50 bunches of sage every week for 5 weeks and having to make the bundles by hand - it's been a daunting task."
While I've never quite found myself in this predicament, I respect the chaos of the season and am grateful that she is bringing her amazing talents to Southeast Alaska. After all, the world could always use a little more heavenly magic. When I finally did get a chance to interview Debrah, I came to admire her business story even more.
"Alaskan Magic is very personal for me because it’s my time to figure out how I can connect with the universe and what we’re surrounded by daily. Primarily I’m focusing on hand-made gift items that feature foraged accents and things that are grown here in Alaska - things people don’t have access to if they’re not here"
"Sage comes primarily out of California and the most popular type that people use is called white sage. It is sacred to certain cultures but it's also over harvested and endangered, so I wanted to find an alternative that did the same thing that wasn’t that.I found this supplier that does silver sage which is very similar. Personally I think it’s prettier to look at", Debrah explained. I wholeheartedly agree - it is pleasantly appealing to my eye as well.
Mini Cleanse Kits
"The Alaskan Magic brand has really evolved over the last year.I’ve always been crafty and creative, but as I started to create these handmade gifts and delve into a spiritual journey for myself I tried to find something that connects me with my surroundings. My vision is that eventually I’ll have enough things that I can also sell here and there in a wholesale fashion to other stores kind of like mine. These delightful miniatures have been a customer favorite!"
Illuminate your senses with Alaskan Magic Intention candles. Each aroma is individually poured to help you manifest your deepest desires while releasing positive energies. Debrah offers 3 tantalizing scents (4 oz. each) at her shop.
Prosperity & Luck (green): Fill your abode with the sweet vibes of good fortune burning this cozy flicker of a candle.
Perseverance & Patience (pink): This warm glow holds ingredients to inspire calm in the face of determination.
Confidence & Clarity (orange): This soy candle features elements that promoting two vital traits - courage and focus.
Intention Stone Gift Set
These charming intention stone gift sets are supplied with four to six unique semi precious gems linked to the virtues ornately carved on top. Each stone holds powerful energy to help guide you on your journey to enhanced living.
"I’m really trying to teach my daughter how to be more mindful and find joy and find magic in her everyday surroundings", Debrah expands. Translating this commendable approach to her business has led to the brilliant cultivation of Blessing Jars. Nurture your own appreciation for life's greatest delights by experiencing one (or heck, all) of the distinct and magnificent varieties custom created and sold exclusively by Alaskan Magic.
Joy & Light
Prosperity & Protection
Adapt & Accomplish
Inner Magic & Intuition
Confidence & Clarity
"Suncatchers on driftwood with semi-precious stone are cool and popular. I keep them as affordable as possible"
Uniquely crafted and adorned with gorgeous mineral crystals, these suncatchers are a brilliant addition to any space for an extra mystical touch. I can't think of a more enchanting way to capture the iridescent beauty of the Alaskan sun.
So what's next for Alaskan Magic and Martha's Flowers? "I’m still just trying to get my Etsy up and running. I am not good at that, it would appear. With any business you have to coax it to life, right? Right now I’m just kind of in survival mode. I’m trying to give myself lots of grace. It’s just going to have to go slow and steady right now" she observed.
Slow and steady seems to be working just fine for this rare gem of an Alaskan business. Explore all of Debrah's charming conjurings and experience this enchanting Alaskan Magic by shopping online at Martha's Flowers and Gifts website or visiting the store in person at 9121 Glacier Highway (currently closed due to COVID restrictions).